Western Union, leader in money transfer and financial services, has more than 75 websites in 16 different languages from marketing to e-commerce sites.
As a web content editor, I developed and managed web content and emails in collaboration with content owners, web developer, database administrator, legal counsel, vendors, and user acceptance testing team.
I wrote original copy and created web content and emails aligned with corporate and brand identities using user experience design, web analytics knowledge and SEO best practices.
I updated and maintained web content in marketing automation content management systems (CMS) and I designed and built promotional landing pages and emails in HTML5, XML and CSS3.
I tracked, analyzed and communicated site performance.